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One of the biggest problems that small businesses and non-profits make regarding their online presence is to use the wrong tool for the wrong job. A Web site can have multiple uses, but its chief purpose relative to the general public is to serve as a marketing tool. You want people visiting your site to buy your . . . → Read More: We’re On the Web! Now What? The trend grows, and it grows wearisome. Blogging — an excellent tool for mass communication — is turning into a vanity production of epic proportions among those whose ego ought to remain shrouded by their press passes. It’s one thing for Joe Sixpack to keep an online diary. It’s quite another for seasoned veterans of the news media . . . → Read More: Blogging for Fun and Profit A postscript to a formal letter is best used rarely — and that, as a handwritten supplement to a letter that has already been printed. Yes, postscripts are common on solicitation letters. But most formal correspondence isn’t intended to solicit a donation. Some writers are addicted to postscripts; they use them liberally, and believe that a “P.S.” emphasizes . . . → Read More: P.S. — I Can’t Think Clearly It’s there, and it’s tempting: The “BCC” line of your email software. Some people never use a blind carbon copy; others use it routinely. In terms of interoffice communication, deep mistrust can result when people learn that communication that they thought was limited to a defined group of recipients was actually spread much wider. If you use a . . . → Read More: BCC Follies People have a tendency to capitalize their English as if it were German, with pretty much all nouns capitalized. You know, the People whose Spelling and Grammar needs remedial Education. The standard rule in English is that proper nouns are capitalized, and that common nouns are not. A “proper” noun is a word that refers to a . . . → Read More: English =/= German There is an informal consensus of sorts that any new business contact (e.g., a business-card exchange) ought to be followed-up in threes. Begin, within 48 hours, with a brief “nice to meet you” note on your company stationery. Follow it up a week or so later with a phone call or e-mail, perhaps asking a friendly . . . → Read More: Network! Not too long ago, I had the privilege of serving on a university hiring committee. The group was searching for the institution’s new top IT director, a position making close to six figures annually and the object of a nation-wide search of IT leaders at the top of their game. One of the joys of that . . . → Read More: Fonts: Less is More |
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