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The market is soft … businesses are laying off employees or closing their doors … credit is tight … major projects are being canceled left and right. A bad time to strike out as a business consultant, right? Well, maybe no – if you are trying to sell a prospect on something that might have made sense a year . . . → Read More: Good Time for Consulting? It is, bar none, the most contentious disagreement in English grammar: What gender of pronoun is used to refer to a single person whose sex is unknown? Grammar purists seek refuge behind a syntactical construction called the “masculine preferred” — that is, absent a clear reference to the sex of the person in question, we should use the masculine pronoun. . . . → Read More: Masculine Preferred … ? It looks so cute — that little line-art graphic of a cat to match your pet-grooming company’s theme. That rainbow-colored butterfly for your yoga studio. A Celtic cross for your letterhead as a public witness of your Christianity. The zodiac symbol that you identify with. Clipart is everywhere, like mosquitoes at an evening cookout. Done correctly, clipart can occasionally enliven . . . → Read More: Pitfalls of Clipart Picture it: You are an eager entrepreneur. You want to succeed, grow a client base. You have a great business plan. You name your company “Bob and Sons, Inc.” … say what? Bob and Sons? Huh? The name is legitimate, of course. But a company name that doesn’t clearly communicate the company purpose is a wasted marketing opportunity. Sometimes, . . . → Read More: Brand Yourself |
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