Web Essentials
Most companies (or free agents) use a Web site as the central hub of their marketing program. This is a good thing; a well-designed Web site can not only add value for clients and help to “wow” prospects, but it can also be invaluable for the business, too — facilitating file transfers, payments, orders, and [...]
Business Card Clinic
The first public face of a business or association may well be the single thing most often overlooked by entrepreneurs — the humble business card. Cards have been around for decades, and different cultures employ them in different ways. In Korea, for example, business cards often omit phone numbers, because numbers are frequently reassigned. In [...]
Time to Freelance?
There is some discussion among business experts that today’s anemic economy will (and should) push more and more citizens into moonlighting on the side. Some laid-off white-collar folks may well freelance out of necessity and never return to the 9-to-5 corporate world. Whether this is true or not is irrelevant. What is important is that [...]