Social Media 101
Twitter. Facebook. MySpace. LinkedIn. There are many social-networking tools, but how should your business engage with them? Here are a few thoughts about maximizing social media: Don’t do it just for the sake of doing it. A company that sells toner cartridges, for example, probably doesn’t have a compelling need for a Facebook page, and [...]
Communications Central
One of the toughest decisions an aspiring entrepreneur must face is whether he will be available 24x7x365 to clients and prospects. On one hand, unlimited availability sounds great — you are sending the message that you will stop at nothing to satisfy your client, right? Wrong. Unlimited availability sends the message that not only are [...]