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A colleague, Polly Traylor, recently reflected on the role of corporate-sponsored content in marketing, especially as social-media marketing becomes more mainstream. Her analysis was intriguing, and prompts a question about the diminution of high-quality substance in most commercial marketing materials these days. Businesses are starting to catch the “social-media marketing” buzz. Suddenly, Facebook fan pages and Twitter accounts . . . → Read More: Is Quality Still King? . . . → Read More: Technorati post (ignore!) In a perfect world, a potential client will beg for your product or service, showing up at your office with large bags filled with unmarked currency and offering to loan his first-born child to you as free office help. Of course, the world is hardly perfect. These days, clients actually want something of value in exchange for . . . → Read More: Understanding ROI |
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