The biggest problem we see with aspiring entrepreneurs who believe they want to be successful businesspeople is that they want to be successful business people but they don’t care much about their potential field of endeavour. Perhaps they are tired of working a day job, or they think they can earn a better living working for . . . → Read More: Fire in the Belly?
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The Pew Project for Excellence in Journalism’s “2009 State of News Media” report contains an interesting section on citizen journalism. The report concedes that there has been a growing number of citizen-media sites, but that “citizen news sites provided much less reporting (57%), as well as opinion and special content like calendar items” on the day . . . → Read More: Citizen Journalism: A Primer Whether you are an aspiring entrepreneur seeking to impress a potential client, or a newly minted college grad seeking a substantial professional position, it is vital that you take active steps to protect your reputation and safety by carefully ensuring that your online life stays private. Here are some basic tips to help. Use multiple passwords, and make . . . → Read More: 16 Tips to Protect Your Online Privacy So, you have a brand-spanking-new blog and a million and one ideas and the energy to be a prolific blogger. Yet you pause, asking: “Do I really know what I’m doing?” Many media consultants now assume that clients have basic blogging skills, much like they assume clients know how to use a computer. That said, although anyone can type . . . → Read More: Blogging for Beginners The marketing world is buzzing atwitter over the very public decision of Domino’s Pizza to overhaul its core identity through a massive revision to its pizza recipes. The decision is bold: The pizza chain, notorious for being consistently rated in the lowest-quality ranks of consumer preferences, is changing everything, from crust composition to sauce flavor to cheese . . . → Read More: Dominos Pizza & Brand Resets Paul Keep, the newly installed editor of The Grand Rapids Press, spoke Wednesday on the future of newspapers, in prepared remarks delivered to the Press Club of Grand Rapids. Keep’s thesis is straightforward: The Internet and the global recession have proved to be a double-whammy, slashing at advertising revenue and forcing newspapers to make sacrifices such as reporter layoffs and reduced . . . → Read More: Journalism’s Future I recently had the opportunity to pull together some notes for a casual friend of mine, a college student who is an aspiring musician — one who actually seems to have the talent to pull off a career in music. He has been stressing a bit about how he will pull things together so that his . . . → Read More: Roadmap for Success A colleague, Polly Traylor, recently reflected on the role of corporate-sponsored content in marketing, especially as social-media marketing becomes more mainstream. Her analysis was intriguing, and prompts a question about the diminution of high-quality substance in most commercial marketing materials these days. Businesses are starting to catch the “social-media marketing” buzz. Suddenly, Facebook fan pages and Twitter accounts . . . → Read More: Is Quality Still King? . . . → Read More: Technorati post (ignore!) In a perfect world, a potential client will beg for your product or service, showing up at your office with large bags filled with unmarked currency and offering to loan his first-born child to you as free office help. Of course, the world is hardly perfect. These days, clients actually want something of value in exchange for . . . → Read More: Understanding ROI |
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