Blogging for Beginners
So, you have a brand-spanking-new blog and a million and one ideas and the energy to be a prolific blogger. Yet you pause, asking: “Do I really know what I’m doing?” Many media consultants now assume that clients have basic blogging skills, much like they assume clients know how to use a computer. That said, although anyone [...]
Dominos Pizza & Brand Resets
The marketing world is buzzing atwitter over the very public decision of Domino’s Pizza to overhaul its core identity through a massive revision to its pizza recipes. The decision is bold: The pizza chain, notorious for being consistently rated in the lowest-quality ranks of consumer preferences, is changing everything, from crust composition to sauce flavor [...]
Is Quality Still King?
A colleague, Polly Traylor, recently reflected on the role of corporate-sponsored content in marketing, especially as social-media marketing becomes more mainstream. Her analysis was intriguing, and prompts a question about the diminution of high-quality substance in most commercial marketing materials these days. Businesses are starting to catch the “social-media marketing” buzz. Suddenly, Facebook fan pages and [...]