Archive For The “Business Development” Category
I have two problems with the “Content!” mantra. First, it overlooks the obvious need to think about audience segmentation. Second, stylistic proficiency among many Web writers is, unfortunately, low enough to present a real barrier to content socialization.
New jobs can be tough, but careful strategy improves your odds of making a great first impression.
The process of setting our five-year goal simultaneously removed a lot of angst about short-term priorities. With a five-year tangible outcome on the map, our roadmap suddenly got a whole lot clearer.
The right tool, then, is the one that gives the client the least risk of long-term headaches, long after the original development project has been final billed.
Curious about the very basic stuff a high-functioning journalist or business analyst ought to know about statistics?
Specialization matters. But sometimes, a generalist is the right person for the job.
Every creator needs a space to work. Every space option involves a cost-benefit matrix. Pick the solution that’s best suited to maximizing your productivity, even if the solution tugs at your pocketbook. Your goal, after all, is to get things done.