Archive For The “Business Development” Category
Don’t just keep paying invoices for old providers. You probably aren’t getting the best deal, and there’s no reason to pay other people to provide you with nothing of any real value.
A successful social strategy translates to dollars in your pocket, not in inflated Klout scores or vast hordes of Twitter followers who never read your tweets anyway. Focus on growing your business, one handshake at a time, and build the online infrastructure that works for you, not for your social media consultant.
Yeah, the market sucks. Ad reps still need to make a living. But deception and pressure tactics aren’t the way to go.
Few activities prompt vicious self-recriminations as readily as reading about the myriad successes of some hot young entrepreneur who’s made his first million by the age of 25 and remains happy, healthy and content as he trots the globe with a hottie draped on one arm and the boarding pass to his private jet clutched by the other. For an oh-so-recent example: Inc. Magazine’s November 2011 cover profile of Jared Heyman, the 33-year-old CEO of Infosurv who left for a year to amble around the world while others ran his business (Inc. helpfully provided several photos of Heyman’s chiseled shirtless torso, just to rub salt in the wound). Meanwhile, the 30- or 40-somethings among us, who sometimes worry whether we’ll be able to pay the rent at the end of the month, read these modern-day hagiographies and say: There, but for the indifference of God, should have gone I.
Data-driven operational improvement, if done well, brings value to all stakeholders. The trick? Do it well. And sometimes getting to that point requires skills more political than statistical.
Local clients provide a ready base of work and referrals. Get out there. Join the chamber, join a BNI chapter, attend networking mixers. Do not rely on advertising alone to build a client base: Without actively cultivating a referral network, you’re leaving money on the table.
Despite swirl about the hyperlocal model, training and development for reporters is the elephant too few are discussing.
As I recall the successes (and colossal failures) of my own career trajectory, certain maxims about being effective in business present themselves as giant “learned the hard way” lessons that flash in bright neon across my psyche.
The simplicity of selling e-books through Amazon includes an unfortunately trend in manuscripts hitting the catalog without a third-party edit.
Protecting your privacy and security online shouldn’t be a burdensome task. The major takeaway is to make certain protective habits normal so that they become routine and eventually invisible to you.
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