Archive For The “Business Development” Category

Content Counts: Why Most Writing for the Web Fails to Deliver

By | November 28, 2013

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I have two problems with the “Content!” mantra. First, it overlooks the obvious need to think about audience segmentation. Second, stylistic proficiency among many Web writers is, unfortunately, low enough to present a real barrier to content socialization.

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Eight Rules for Finding Cultural Success at a New Job

By | September 15, 2013

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New jobs can be tough, but careful strategy improves your odds of making a great first impression.

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What’s Your Five-Year Plan?

By | August 25, 2013

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The process of setting our five-year goal simultaneously removed a lot of angst about short-term priorities. With a five-year tangible outcome on the map, our roadmap suddenly got a whole lot clearer.

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Using the Right Tool for the Job: A Tale of Web-Design Woe

By | June 16, 2013

The right tool, then, is the one that gives the client the least risk of long-term headaches, long after the original development project has been final billed.

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Introduction to Statistical Reasoning (A Guide)

By | May 26, 2013

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Curious about the very basic stuff a high-functioning journalist or business analyst ought to know about statistics?

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If Truly “Content is King,” Why Do So Many Crown their Crap?

By | May 12, 2013

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The stuff you put on the Internet under your name should be your best work, presenting a novel perspective of insider information that others won’t easily find elsewhere. Never put a crown on your generic crap and call it good, simply for the sake of “being present.”

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When Should You Hire a “Jack of All Trades?”

By | April 28, 2013

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Specialization matters. But sometimes, a generalist is the right person for the job.

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Workspaces: Six Ideas for Independent Creators

By | April 14, 2013

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Every creator needs a space to work. Every space option involves a cost-benefit matrix. Pick the solution that’s best suited to maximizing your productivity, even if the solution tugs at your pocketbook. Your goal, after all, is to get things done.

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Protect Your Rights with Google Authorship

By | April 8, 2013

It may pay in the long run to associate your Google Plus ID with your online written work product.

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Relative Risk: Managing the Muddle in the Middle

By | March 17, 2013

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Smart risk management helps insulate you from the worst consequences of recklessness.

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