Archive For The “Business Development” Category

Why You’re Not Getting Local Clients — And How To Fix It

By | October 23, 2011

clients

Local clients provide a ready base of work and referrals. Get out there. Join the chamber, join a BNI chapter, attend networking mixers. Do not rely on advertising alone to build a client base: Without actively cultivating a referral network, you’re leaving money on the table.

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On Being a More Effective Hyperlocal Reporter

By | October 16, 2011

Press-Conference

Despite swirl about the hyperlocal model, training and development for reporters is the elephant too few are discussing.

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Being Successful — Advice for Younger Workers

By | October 9, 2011

As I recall the successes (and colossal failures) of my own career trajectory, certain maxims about being effective in business present themselves as giant “learned the hard way” lessons that flash in bright neon across my psyche.

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Profiting Off the Great American Novel, $50 Per Month

By | October 1, 2011

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The simplicity of selling e-books through Amazon includes an unfortunately trend in manuscripts hitting the catalog without a third-party edit.

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Online Privacy and Security — Beyond the Basics

By | July 3, 2011

Image from mjmonty@flickr, used with attribution per CC license.

Protecting your privacy and security online shouldn’t be a burdensome task. The major takeaway is to make certain protective habits normal so that they become routine and eventually invisible to you.

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How to Protect Your Copyright Online

By | June 5, 2011

You own your copyright. Take all necessary and proper steps to protect your intellectual property from theft by online scammers.

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How to Start a Successful Small Business in Michigan

By | May 30, 2011

Starting a business in Michigan isn’t especially difficult. A few simple forms and a passion for your prospective enterprise will carry you far.

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Finding Success as a Freelance Writer

By | May 27, 2011

Hard work, networking, skill development and appropriate infrastructure increase a writer’s odds of meeting his goals as a freelance writer.

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Charge What You Are Worth

By | March 13, 2011

The biggest mistake freelancers make is not thinking through what they will charge, and when they will charge it.

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Think Beyond the “Like”

By | March 4, 2011

Businesses must think one step beyond the Facebook Like button to really build a lasting relationship with their customers.

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