Archive For The “Journalism & Media” Category
I have two problems with the “Content!” mantra. First, it overlooks the obvious need to think about audience segmentation. Second, stylistic proficiency among many Web writers is, unfortunately, low enough to present a real barrier to content socialization.
A mix of varied sources and personal experience ought to trump any meta-narrative, especially when the narrative fosters myth. We can only hope that the tech press, filled as it is with bloggers and start-ups, finds its footing — and its quality — soon.
As an editor, I come across a lot of freelancer work product. Much of it is good. Some of it is atrocious. Very little is pristine. Over the years, I’ve collected some notes on the most common word-usage problems I’ve seen.
Editing is, by definition, subjective.
Curious about the very basic stuff a high-functioning journalist or business analyst ought to know about statistics?
You cannot be an effective writer unless you spend ample time studying the great writers.
When you design a site with small visual elements — or worse, unavoidable pop-up ads — that can’t be cleanly pushed with a finger on a touchscreen, you’re inconveniencing your guests and increasing your abandonment rate.
I co-host a weekly men’s lifestyle podcast that’s been on the market for more than two years. Our experiences — as well as knowledge-sharing with several other industry-recognized podcasters and audio professionals — have led to a bit of wisdom about what works and what doesn’t.