Archive For The “Journalism & Media” Category
Regardless of the standard one follows, a good freelancer knows the ethical rules of the road and follows them at all times.
Flavor-of-the-week hype is great for bloggers and magazine writers — it pays their bills — but it merely enrages those of us who have grown weary of the overload.
The community of journalists and assorted media types exploded last week after Arthur S. Brisbane, the public editor (ombudsman) for The New York Times, wrote a blog post titled “Should The Times Be a Truth Vigilante?”
Yeah, the market sucks. Ad reps still need to make a living. But deception and pressure tactics aren’t the way to go.
Newspapers that cannot persist in print form ought to think about shuttering entirely instead of playing the “online first” game. Readers deserve a fair shake, and the recent Booth consolidation doesn’t cut it for Michigan readers.
Despite swirl about the hyperlocal model, training and development for reporters is the elephant too few are discussing.
represents a growing distribution system, but it will eventually saturate and its users will mature. Playing the bleeding edge works for a while, but it’s not a viable long-term strategy. Using SM as one tool within a larger marketing and customer-service toolchest makes the most sense.
The entrance path for non-connected writers is the standard query. Understand that a harried editor will look at dozens or hundreds of queries each week, so don’t expect multiple shots at grabbing his attention. After all, if you can’t sell the query, how can you sell a compelling article that adds value for the publication?
Statistical competency can help writers cut through the fog that too many sources, particularly in government, blow over a difficult story. Bottom line is that you have to understand how to calculate the bottom line.
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