Archive For The “State of the Industry” Category
Flavor-of-the-week hype is great for bloggers and magazine writers — it pays their bills — but it merely enrages those of us who have grown weary of the overload.
The future for newspapers, magazines and book publishers isn’t bright, but disaster is avoidable. If only the masters of the print domain summon the courage to change what they can, while they can.
Newspapers that cannot persist in print form ought to think about shuttering entirely instead of playing the “online first” game. Readers deserve a fair shake, and the recent Booth consolidation doesn’t cut it for Michigan readers.
The simplicity of selling e-books through Amazon includes an unfortunately trend in manuscripts hitting the catalog without a third-party edit.
represents a growing distribution system, but it will eventually saturate and its users will mature. Playing the bleeding edge works for a while, but it’s not a viable long-term strategy. Using SM as one tool within a larger marketing and customer-service toolchest makes the most sense.
Last week I attended the 2011 Joint Statistical Meetings in Miami Beach, FL. I presented at an applied session on health statistics; my paper was titled, “Audit and Productivity Assessment in the Health Care Revenue Cycle.”
Protecting your privacy and security online shouldn’t be a burdensome task. The major takeaway is to make certain protective habits normal so that they become routine and eventually invisible to you.
The Pew Project for Excellence in Journalism’s “2009 State of News Media” report contains an interesting section on citizen journalism. The report concedes that there has been a growing number of citizen-media sites, but that “citizen news sites provided much less reporting (57%), as well as opinion and special content like calendar items” on the [...]
Paul Keep, the newly installed editor of The Grand Rapids Press, spoke Wednesday on the future of newspapers, in prepared remarks delivered to the Press Club of Grand Rapids. Keep’s thesis is straightforward: The Internet and the global recession have proved to be a double-whammy, slashing at advertising revenue and forcing newspapers to make sacrifices such as reporter layoffs [...]
A colleague, Polly Traylor, recently reflected on the role of corporate-sponsored content in marketing, especially as social-media marketing becomes more mainstream. Her analysis was intriguing, and prompts a question about the diminution of high-quality substance in most commercial marketing materials these days. Businesses are starting to catch the “social-media marketing” buzz. Suddenly, Facebook fan pages and [...]
Recent Comments