Posts Tagged “blogging”
The stuff you put on the Internet under your name should be your best work, presenting a novel perspective of insider information that others won’t easily find elsewhere. Never put a crown on your generic crap and call it good, simply for the sake of “being present.”
When your theme is “Web marketing” or “social media,” though, there are so many people churning out the exact same content that new insights come rarely. Some writers get around this barrier by going pseudo-philosophical, presenting gentle exhortations and pep-talks as a surrogate for new ideas. This strategy is akin to deciding that you’ve exhausted your skills as a bartender so you’re going to breathlessly release new gin-and-tonic recipes, each one bold and visionary because you’re changing the brand of gin or the ratio of tonic. Bottom line: It’s still a gin and tonic.
Compose titles that won’t turn off your most jaded readers. Skip the enigmatic hints and numbers and just provide a coherent synopsis of the article’s content.
Authoritative blogging — the kind that doesn’t sound like fourth-grade bluster — is more of an art than a science.
So, you have a brand-spanking-new blog and a million and one ideas and the energy to be a prolific blogger. Yet you pause, asking: “Do I really know what I’m doing?” Many media consultants now assume that clients have basic blogging skills, much like they assume clients know how to use a computer. That said, although anyone [...]
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