The stuff you put on the Internet under your name should be your best work, presenting a novel perspective of insider information that others won’t easily find elsewhere. Never put a crown on your generic crap and call it good, simply for the sake of “being present.”
Authoritative blogging — the kind that doesn’t sound like fourth-grade bluster — is more of an art than a science.
A colleague, Polly Traylor, recently reflected on the role of corporate-sponsored content in marketing, especially as social-media marketing becomes more mainstream. Her analysis was intriguing, and prompts a question about the diminution of high-quality substance in most commercial marketing materials these days. Businesses are starting to catch the “social-media marketing” buzz. Suddenly, Facebook fan pages and [...]
This site and all contents herein are copyright 2008-2011 by Gillikin Consulting Group LLC. We welcome fair use of excerpts of our content provided we receive appropriate attribution. Linkbacks appreciated. Reposting more than half of any post, even with attribution, is prohibited. We scan using CopyScape and aggressively pursue copyright violations.
The contents of this site reflect the opinions of the company and its president and do not indicate the opinions or policies of any other person or company with which Gillikin Consulting is associated, or to which this site provides a link.
Copyright 2008-2012 by Gillikin Consulting Group LLC. All rights reserved.