Posts Tagged “content”
The stuff you put on the Internet under your name should be your best work, presenting a novel perspective of insider information that others won’t easily find elsewhere. Never put a crown on your generic crap and call it good, simply for the sake of “being present.”
Authoritative blogging — the kind that doesn’t sound like fourth-grade bluster — is more of an art than a science.
A colleague, Polly Traylor, recently reflected on the role of corporate-sponsored content in marketing, especially as social-media marketing becomes more mainstream. Her analysis was intriguing, and prompts a question about the diminution of high-quality substance in most commercial marketing materials these days. Businesses are starting to catch the “social-media marketing” buzz. Suddenly, Facebook fan pages and [...]
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