Posts Tagged “SMM”

Is Quality Still King?

By | September 28, 2009

A colleague, Polly Traylor, recently reflected on the role of corporate-sponsored content in marketing, especially as social-media marketing becomes more mainstream.  Her analysis was intriguing, and prompts a question about the diminution of high-quality substance in most commercial marketing materials these days. Businesses are starting to catch the “social-media marketing” buzz.  Suddenly, Facebook fan pages and [...]

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